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Senior Customer Experience (CX) & Brand Strategist
Location:
Columbus, OH
Description:
We are searching for a Senior Customer Experience (CX) & Brand Strategist who will help guide and grow our CX and brand strategy offering, leveraging our current capabilities and championing the development of new ones. As Priority Designs has a flat organization structure, this role will interact at all levels of the company. Typical Project Tasks Lead physical and digital CX projects across our consumer, industrial, and healthcare markets. Collaborate with internal and external clients to scope appropriate CX and brand strategy activities that bring value. Participate in CX and brand strategy activities from initial opportunity assessment to delivery of final results. Typical tasks for CX projects can include: Participate in customer research - forming key questions, conducting sessions, analyzing customer feedback, developing themes, and customer journey maps. Participate in stakeholder interviews and lead team workshops. Competitive landscape review/competitive audits. Distill inputs from customer research, analytics, competitive landscape, cross-department business goals, and industry context and translate into opportunities. Ideate and define solutions for improving customer experiences across the journey that address product-market fit, improve pain points, or surprise and delight customers. Develop and present deliverables to clients that communicate learnings, strategies, and recommendations. Help define metrics for success, collaborate on multi-disciplinary teams across development of solutions, and participate in testing and refinement of CX improvements. Typical tasks for brand strategy projects can include: Lead clients in foundational activities for helping build strong brands around new products that tie to the product design and innovation approach. Help customers develop audience strategy (definition, segmentation, personas, etc.) Develop strategies for building or re-branding products and/or companies, including:Mission/Vision/Values, Positioning, Communication and Messaging Strategy, Naming Participate and collaborate in the development of brand style guides, providing direction and feedback with designers. Guide clients through the branding process and present deliverables and recommendations to clients. Capability Building Leverage Priority Designs' diverse capabilities to define relevant offerings to the market. Lead/support business development activities for CX and brand strategy to expand offerings to current clients as well as secure new ones. Champion CX internally, helping staff understand its value and how to look for opportunities across all projects and clients. Champion the adoption of tools and resources to equip the strategy team and continual development of the strategy discipline at Priority Designs. Provide mentorship to strategy team members to encourage learning and development. Minimum Qualifications 10 years' experience in Brand Strategy/CX or other applicable areas (innovation strategy, product management, digital experience, consumer insights, etc.) Demonstratable ability to efficiently interact with customers to understand buying journeys and pain points. Experience aligning with other business functions or internal stakeholders such as product development, sales, marketing, and customer service. ABOUT PRIORITY DESIGNS Priority Designs is an employee-owned product development company with Midwest roots, and over 30 years of multi-national clients in the consumer, industrial and healthcare space. Our projects range from a few days of client support to multiyear full scale product development activities. We're a team of 75+ designers, engineers, researchers, and prototyping experts, where big egos are discouraged and the ability to collaborate and have fun (often simultaneously) is required. Our flat organizational structure eliminates the bureaucracy of traditional management and has been a core tenet intended to foster a team mentality and encourage individual ownership over one's work and career. There is no ladder to climb, yet there are personal and professional growth opportunities. When people have agency and autonomy, great things happen. We encourage staff to play to their strengths, build on their gifts, and grow in their areas of interest. Culture Priorities in life. Priority in design. It all started with the name. Our founders created a company that encourages staff to prioritize what they value - a good work/life balance and a people first environment. Principles over policies. When possible, policies and red tape are avoided, focusing instead on the principles and people behind our decisions. Variety in work. We work in a wide variety of industries, so the day to day will surely have variety. If you enjoy learning new things and applying your expertise to different fields, then you'll enjoy working with us. Autonomy. We strive to create an environment where staff have flexibility to make their own decisions without being micromanaged, allowing them to take initiative and ownership with plenty of opportunities to master their craft. Building our reputation by helping others build theirs. PD is full of people who love what they do, who they work with, and who genuinely enjoy helping our clients do great work. Humility wins. Big egos don't impress us. Big ideas do. Our company was founded by people who share a passion for design - and a distaste for office politics. We always encourage putting egos aside and embracing humility. Seeking long term relationships. Over the years we've grown steadily, hired carefully, and nurtured long-term relationships with both clients and employees. When we hire, we often conduct interviews as a group because we want to make sure everyone will work well together. The result is great teamwork, motivated employees, and consistently excellent work for our clients. Maker's paradise. PD is full of people who like to get their hands dirty and hone their craft. Half of our 50,000 square foot facility is dedicated to labs: Rapid Prototyping Lab, Fabrication Lab, Soft Goods Lab, and Photo Studio. Most things we need to do, we can do under our own roof. "Office Dog Policy" Unlimited cuddle sessions with any one of our office dogs...for the price of a couple of treats of course. Benefits Employee Ownership: Employee Stock Ownership Plan (ESOP) shares, after eligibility waiting period at no cost to employee 401K program with employer match of $.50 per dollar up to 5% of salary. Eligible after 90 days of employment Worker's Compensation and Unemployment Insurance Competitive Salary Maternity Leave: 8 weeks paid leave Medical Benefits: PD pays 90% of premium for Medical Benefits. Begins on the 1st of the month after 30 days of employment Life Insurance: Term life benefit of $25,000 *Premium paid by PD Long and Short-term disability coverage *Premium paid by PD Healthcare Savings Accounts, access to Flex Spending Accounts, and supplemental plans such as Accident and Critical Illness. INTERESTED? If this sounds like a job you would flourish in, please contact us through our web form . Please provide a resume and cover letter for review. Be sure to add these email addresses to your contact list in case our response gets sent to your spam folder: XXXX@applicantemail.com , XXXX@applicantemail.comPriority Designs is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Company:
Priority Designs
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Senior Customer Experience (CX) & Brand Strategist
Senior Customer Experience (CX) & Brand Strategist is a Other Jobs Senior Customer Experience Job at Priority Designs located in Columbus OH. Find other listings like Senior Customer Experience (CX) & Brand Strategist by searching Oodle for Other Jobs Senior Customer Experience Jobs.
Senior Customer Experience (CX) & Brand Strategist is a Other Jobs Senior Customer Experience Job at Priority Designs located in Columbus OH. Find other listings like Senior Customer Experience (CX) & Brand Strategist by searching Oodle for Other Jobs Senior Customer Experience Jobs.