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Manager, Marketing Planning, Targeted Credit Card Acquisition
Location:
Toronto
Description:
Requisition ID: 190512 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives. Accountabilities Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge. Supports marketing objectives to set and refine annual and quarterly marketing plans Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment. Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs. Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs. Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment. Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices. Supports development and deployment of creative assets, agnostic of media channel and across all touchpoints Champions proper usage of the Scotiabank brand in Canada, in full compliance. Visit ListedBuy for more information.
Company:
Scotiabank
Posted:
December 29 2023 on ListedBuy
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More About this Listing: Manager, Marketing Planning, Targeted Credit Card Acquisition
Manager, Marketing Planning, Targeted Credit Card Acquisition is a Advertising & Marketing Marketer Job at Scotiabank located in United States. Find other listings like Manager, Marketing Planning, Targeted Credit Card Acquisition by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager, Marketing Planning, Targeted Credit Card Acquisition is a Advertising & Marketing Marketer Job at Scotiabank located in United States. Find other listings like Manager, Marketing Planning, Targeted Credit Card Acquisition by searching Oodle for Advertising & Marketing Marketer Jobs.