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Manager, Enterprise Growth Marketing, Media
Location:
Toronto
Description:
Requisition ID: 194195 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. The Manager, Enterprise Growth Marketing, Media is responsible for contributing to the Digital Marketing team’s success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including social, search and display to drive unit sales, revenue and growth. This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, loves balancing multiple stakeholders, and can switch quickly from strategic thinking to tactical execution to drive exceptional business results. Is this role right for you? In this role, you will: 1. Be the Paid Media Champion Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels, specifically social, search and display. Tie paid acquisition efforts into overall holistic omni-channel strategy. Stay up to date with digital advertising industry, best practices and capabilities. Make recommendations on new ideas and testing opportunities. Identify trends, training and coaching opportunities for the team to improve their digital buying skills. 2. Campaign Management Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales. Contribute to overall squad efforts to achieve forecasted sales and revenue goals. Execute paid media strategy in platform, track budgets and optimize for performance. Manage ad copy creation and ad approvals across all channels. 3. Collaboration Partner with customer journey managers, content specialists, SEO specialists and ecommerce team to improve page relevancy, page content, customer experience Work with business line partners and squad team members to achieve business objectives. Partner with Analytics. Visit ListedBuy for more information.
Company:
Scotiabank
Posted:
March 9 on ListedBuy
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More About this Listing: Manager, Enterprise Growth Marketing, Media
Manager, Enterprise Growth Marketing, Media is a Advertising & Marketing Marketer Job at Scotiabank located in United States. Find other listings like Manager, Enterprise Growth Marketing, Media by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager, Enterprise Growth Marketing, Media is a Advertising & Marketing Marketer Job at Scotiabank located in United States. Find other listings like Manager, Enterprise Growth Marketing, Media by searching Oodle for Advertising & Marketing Marketer Jobs.