Field Marketing Manager:Remote/Columbus

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Field Marketing Manager:Remote/Columbus

Location:

Columbus, OH

Description:

THIS IS A REMOTE/FIELD BASED POSITION. THE IDEAL CANDIDATE WILL BE LOCATED IN MIDWEST AREA (MI, OH, IL, KY) or ATLANTA. OVERVIEW We've got the boldest burgers on the block. From the first day we fired up our grills, we've had one thing on our minds: big, bold flavor. We make burgers and sandwiches you can't help but crave. Our fry game is the best in the business. We're taking "sweet tooth" to a whole new level. And we're doing it all at a price that's hard to beat. Our food and price aren't the only things we do boldly, though. We develop and train all our employees, from Team Members to Franchisees, to give them opportunities to move up in our company and build a rewarding career. We believe in a work culture as fun as our food is delicious. And we reward our hard:working people with everything from trophies to cruises. POSITION DESCRIPTION The Field Marketing Manager is responsible to drive sales by creating, developing, and applying innovative sales building strategies across their region, markets and restaurant trade areas. By intimately knowing their markets and trade areas they create the most efficient strategy for building sales using a mix of "off the shelf" marketing programs and customized partnerships, sponsorships, and events that the FMM creates. A successful Field Marketing Manager will earn the trust of their franchise partners and company ops leaders by spending time in the markets, developing an expert level of market knowledge and creating a comprehensive "highlight reel" of marketing wins for each of their markets. They also manage the advertising cooperatives, hold meetings, build and execute DMA plans and effectively communicate with the Franchises and Company operators. FMMs are responsible to create grand opening plans for new restaurant openings, which shift the impact of the plan as needed to insure a successful opening sales trend. POSITION ACCOUNTABILITIES: :Field Marketing support :Provides day:to:day marketing support (LSM) for assigned markets, franchisees, and Company operations leaders:Serves as the key marketing contact for the field ensuring timely, proactive, and seamless communication to Co:ops.:Works with field operations teams and cross functional marketing team to align market strategies and build LSM plans for networks and DMAs:Works with franchisees as the main liaison to manage co:op activity, administration, market planning/tactics and budgets :Market Level Planning :Serves as the marketing expert and leader in assigned markets including understanding demographics, competition, industry activity, consumer needs, and local brand positioning and market conditions:Collaborates with media team to develop budget and strike the right balance of media and local marketing tactics in each market with plans that drive sales and support Co:op activities:Proactively identifies under:performing restaurants, which need localized marketing plans to meet sales objectives; works with local franchisees and Company ops leaders to build and support the execution of local marketing plans What success looks like:Topline sales are growing with innovative sales and traffic building ideas developed, deployed, and measured in all markets. That your Franchisees are getting regular communications and look to the FMM as their chief sales building strategist, sales building and culture champion, a partner in building their business and the chief driver of a culture of building sales within their markets. FMM is regularly touring markets to build relationships with all franchise partners and Company ops leaders and augment their market knowledge. FMM is enjoying strong performance and being developed for the next role in their career and their job is a source of satisfaction that is part of a happy, balanced life. EMPLOYMENT STANDARDS Education :Bachelor's Degree Experience :REQUIREMENTS: 3:5 years' experience in field m

Posted:

May 1 on Tip Top Job

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Field Marketing Manager:Remote/Columbus | Marketing Manager in Advertising & Marketing Job in 1

Field Marketing Manager:Remote/Columbus

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